I was looking to buy some stock in a company which makes a consumer food product that must be in a greater demand today. It is owned by a coalition of Warren Buffet and a hedge fund. The product is one of many made by Kraft.
The product was invented a century ago and is marketed for kids. I drank some of the grape flavored but the product just didn’t do it for me. Was that an omen?
After the mass suicide in Guyana of a religious group, the product has been associated with gullible people being duped into believing the lies and deceit of a charismatic con man.
Of course the product is Kool-Aid and last year many stores ran out of it. Because of increased need, they must have cranked up production to meet demand. I wonder if they have built more facilities to supply Kool-Aid to the millions of people who used to be sensible and logical people.
In the future, will historians nickname this past four years as the Kool-Aid era or will it last a few more years until sensibility and truth wins out over insanity.